Media Mix

Channel allocation in 2025 reflects a continued emphasis on broad-reach and awareness-driven media. Spot TV remains the dominant medium, accounting for $14.8M (29.1%) of total tracked spend. Outdoor follows at $8.9M (17.4%), reinforcing the importance of local market visibility. Digital channels, including Internet Display ($5.4M), AVOD ($5.3M), and Mobile Web Video ($5.3M), collectively represent a substantial share of investment and demonstrate emphasis on programmatic placements. Print channels, including Newspapers and Magazines, comprise a comparatively small portion of total spend at a combined 2.8%.