Market Intelligence for Children’s Hospitals.
Executive Clarity.
In highly competitive children’s hospital markets, brand visibility directly influences referral patterns, specialty growth, philanthropic strength, and long-term market share. soviews+ gives children’s hospitals an executive-level view of their competitive advertising landscape, revealing where peer institutions are investing, what service lines they are prioritizing, and how their messaging aligns with parent decision drivers.
More than a media spend report, soviews+ delivers an integrated competitive profile that connects share of voice, creative strategy, digital investment, and measurable performance insights in one secure portal. For executive marketing, philanthropic and strategic planning leaders navigating service line expansion, academic positioning, and system growth, soviews+ provides the clarity needed to protect brand leadership and compete with confidence.
Share of voice drives share of market. Discover what’s happening in your competitive landscape, and where your next move should be.
Share of Voice 2025: The State of Children's Hospital Advertising in 2025
In 2025, the national advertising landscape for children’s hospitals experienced a 12.4% contraction, dropping to $50.8 million. To provide a clearer view of regional competition, this analysis excludes fundraising giants (St. Jude and Shriners) and social media spend. The data reveals a highly concentrated market dominated by a few key players, particularly Texas-based systems, with distinct seasonal spending spikes in the spring and significant pullback in December.
Media Mix
Advertising strategy in 2025 prioritized high-visibility channels to drive broad market awareness
Digital Placements
Digital investment remained heavily consolidated among top-tier technology partners.
DMA Spending
In 2025, advertising spend was heavily concentrated in major metropolitan areas, with the top 20 markets capturing nearly 76% of total investment.
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See soviews+ in Action
soviews+ compiles competitive intelligence from multiple sources into one portal built for hospital marketers.
- Competitive dashboards for the top hospitals in your market
- Share of voice & ad spend comparisons
- Media mix analysis & digital placement tracking
- Creative examples across video, print, and digital
- Service line specific marketing data
Methodology
This report summarizes U.S. children’s hospital advertising investment and competitive Share of Voice using paid media spend estimates from MediaRadar (formerly Vivvix). Spend figures reflect non-social paid media activity captured by MediaRadar and are presented at both the national level and by geography.
Regional analysis is based on the 210 Nielsen Designated Market Areas (DMAs). Where applicable, advertiser activity is assigned to DMAs according to MediaRadar’s market-level tracking.
To provide a clearer view of competitive dynamics among peer children’s hospitals, St. Jude Children’s Research Hospital and Shriners Hospitals for Children are excluded from the analysis. These two organizations combined for more than 85% of total category spend, which would otherwise disproportionately skew category totals and Share of Voice. The remaining analysis focuses on regional children’s hospitals and health systems to enable more accurate comparative benchmarking.
How results are calculated:
- Total spend represents the sum of tracked (non-social) paid media investment for included advertisers during the reporting period.
- Share of Voice is calculated as each advertiser’s tracked spend divided by the total tracked spend for all included advertisers.
- Monthly trends reflect aggregated tracked spend by month for included advertisers and are used to illustrate pacing and seasonality.
MediaRadar figures are industry estimates based on monitored advertising activity and may differ from internal finance totals. The report is intended for directional competitive and market benchmarking across national and regional trends.